Reboxed® Launches Groundbreaking Report on Circular Electronics

Reboxed, a leader in circular economy technology, is excited to announce the release of the Reboxed Circular Electronics Report.

This comprehensive report provides brands and retailers with essential tools, insights, and strategies to successfully implement brand-owned recommerce programs that not only drive customer engagement and loyalty but also contribute to a more sustainable future.

In partnership with leading experts, refurbishment centres and supply chain partners, the report surveyed thousands of consumers across the UK  to understand the shifting landscape of recommerce.

The findings reveal that the demand for refurbished technology and trade-ins is rapidly surpassing traditional retail, debunking the myth that refurbished is a niche market limited to younger generations.

Key insights from the report include:

• Second-hand tech is mainstream and appeals beyond Gen Z.
• Economic pressures and SIM-only plans drive recommerce demand.
• Consumers prioritise value over the latest tech.
• Frequent purchases boost brand loyalty through branded resale.
• Circular models can significantly cut carbon footprints.
• Info on the best selling refurbished devices and most traded in

“With ReboxedOS®, we’re not only helping reduce tech waste but also enabling brands to embrace circular commerce effectively,” said Phil Kemish, Co-Founder of Reboxed. “Our report makes it clear: brands that launch their own resale programs can foster stronger customer relationships, increase loyalty, and drive sustainable growth. Recommerce is key to unlocking the next chapter of engagement and sustainability.”

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The Reboxed Circular Electronics Report underscores the critical role of brand-owned recommerce in the evolving retail landscape. As the resale market continues to outpace traditional retail, it’s imperative for brands to leverage these insights to remain competitive and environmentally responsible.

This report is a crucial part of Reboxed’s broader mission to empower brands with the technology and support they need to participate meaningfully in the circular economy.

The report is now available for download at reboxed.co/circular-electronics-report.